ROLE
UI/UX Designer
METHODS
User research / User journey mapping / persona / problem statements / competitive audits / storyboarding / rapid prototyping / usability testing
TIMELINE
Ongoing
Booking Platforms
01
Y.X - Student Accommodations
A WeChat-based application and responsive website designed for Mainland Chinese students booking accommodations in Hong Kong. The design aimed to reduce friction in the booking process and improve conversion, offering a consistent experience across mobile and desktop.
02
The Executive Centre - Office Rental
Worked on 10+ change requests to enhance the booking experience for meeting rooms and office spaces. Designed features such as the monthly coffee pass and voucher system while maintaining visual consistency. A design system was also created to support more efficient implementation by the team.
Event Landing Pages
03
HKIA 10K & HZMB Half Marathon
Designed multiple landing page concepts for high-profile marathon events to drive excitement and encourage registrations while ensuring a smooth navigation experience.
Brand Guidelines
04
Lepōs - POS Solution
Created a 23-page brand guidebook for Lepōs, a unified transactional platform, to help event organizers and exhibitors adapt to its design system. The guidebook covered brand introduction, logo usage, color palette, typography, icons, and photography, ensuring consistency across all touchpoints.
